A researcher believes that advertising for SUV’s during football games is more effective then advert
Question: A researcher believes that advertising for SUV’s during football games is more effective then advertising them during a situation comedy. Of 80 people who saw the ad during a situation comedy, 38 remembered the name of the SUV advertised 2 hours after the ad aired. Of 80 people who saw the ad during a football game, 56 of them remembered the name of the SUV advertised 2 hours after the ad aired. Test the researcher’s claim at significance level α = 0.01 and state the conclusion..
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Solution: The solution consists of 2 pages
Deliverables: Word Document
Deliverables: Word Document
