Apply your knowledge of testing the difference between two proportions in this Webcase, which extends the T.C. resort properties using statistics scenario of this chapeter.

As T.C. resort properties seeks to improve its customer service, the company faces new competition from SunLow Resorts. SunLow Resorts has recently opened resort hotels on the islands where T.C. Resort Properties has its five hotels. SunLow is currently advertising that a random survey of 300 customers revealed that about 60% percent of the customers preferred its "Concierge Class" travel reward program over the T.C. Resorts "TCPass Plus" program. Visit the SunLow Web site, www.prehall.com/Springville/SunLowHome.htm (see below in red)and examine the survey data Then answer the following:

1. Are the claims made by SunLow valid?
2. What analysis of the survey data would lead to a more favorable impression about T.C. Resort Properties?
3. Perform one of the analysis identified in step 2.
4. Review the data about the T.C. Resorts Properties customers presented in this chapter. Are there any other factors that you might include in a future survey of travel reward programs? Explain.

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