Apply your knowledge of multiple regression models in this Web Case, which extends the Using Statistics Omni-Foods scenario from this chapter.

To ensure a successful test marketing of its OmniPower energy bars, the OmniFoods marketing department has contracted with In-Store Placements Group, a merchandising consultancy. ISPG will work with the grocery store chain that is conducting the test market study. Using the same 34-store sample used in the test market study, ISPG claims that the choice of shelf location and each increase sale of the energy bars.

Review the ISPG claims and supporting data at the OmniFoods internal Web page, www.prenhall.com/Springville/Omni_ISPGMemo.htm , (below) and then answer the following:

1. Are the supporting data consistent with ISPG’s claims? Perform an appropriate statistical analysis to confirm (or discredit) the stated relationship between sales and the two independent variables of product shelf location and the presence of in-store Omni-Power coupon dispensers.
2. I f you were advising OmniFoods, would you recommend using a specific shelf location and in-store OmniPower bars?
3. What additional data would you advise collecting in order to determine the effectiveness of the sales promotion techniques used by ISPG?

Price: $7.85

Solution: The downloadable solution consists of 3 pages, 485 words.
Deliverable: Word Document