An interesting marketing research effort has recently been reported, which incorporates within the v


Question: An interesting marketing research effort has recently been reported, which incorporates within the variables that predict consumer satisfaction from a product not only attributes of the product itself but also characteristics of the consumer who buys the product. In particular, a regression model, was developed, and found successful, regressing consumer satisfaction S on a consumers materialism M on a psychologically devised scale. For satisfaction with the purchase of sunglasses, the estimate of beta the slope of S with respect to M, was b = - 2.20. The reported t statistic was – 2.53. The sample size was n = 54. Is this regression statistically significant? Explain the findings

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