Question: Prepare a 350 -700-word analysis of your selected article. Start by identifying and summarizing the hypothesis described in the article. Then explain whether the hypothesis was rejected or accepted, and what the implications of this finding are for the study or what is the implication for your industry or company? Suggested Article

Strategic Insight in Three Circles. By: Urbany, Joel E.; Davis, James H.. Harvard Business Review, Nov2007, Vol. 85 Issue 11, p28-30, 2p, 2 diagrams; Abstract: The article describes an analytical tool for executive decision making. The exercise consists of three circles, representing internal and external strategy, and provides insight from hypothesis testing. A marketing example shows the first circle is the team consensus view of what consumers want, the second circle is how consumers view the product, and the third is how rival companies' products are perceived by customers. Areas within the circles are defined and are strategic to establishing competitive advantage or a value proposition.; ( AN 27033072 )