Question: The council on economic priorities recently published "shopping for a better world" a guide that rates 168 companies on their social performance. The aim of the council is to "make progressive policies profitable: by informing consumers about such questions as which pasta producer also makes cigarettes, which companies have women in executive management positions, which companies give to charity, and so on. Using demand and supply analysis, explain how disseminating this type of information can translate into higher profits for "social responsible" firms.