In its continuing study of the home delivery subscription solicitation process, a marketing department team (at the Springfield Herald) wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. For the past several months, the staff has recorded this data, which can be found here: they can be opened in Minitab

http://www.prenhall.com/HeraldCase/EffectsData.mtm

Analyze these data and develop a statistical model to predict the number of new subscriptions for a week based on the number of hours spent on telemarketing and the sales presentation type. Write a brief report giving detailed findings concerning the regression model used. (The report should be just one or two paragraphs long)

Price: $20.15

Solution: The downloadable solution consists of 4 pages, and 544 words
Deliverable: Word Document and pdf