[1] Refer to the Softdrinks Corrected Database file and questionnaire for answering the following questions.

1. In today’s world of obesity, which demographic and psychographic variables are the best forecasters of the percentage of sugared soft drinks a person drinks? (10 points)
2. Do Caucasian Americans drink significantly more soda on average than African Americans? (10 points)
3. Investigate how many people in the sample are brand loyal? Assume that people are brand loyal if they drink a simple majority (more than 50%) of their favorite drinks. (5 points)
   [2 ]  Please refer to the Discover database and questionnaire for answering the following questions.
   1. Please test that the mean overall satisfaction and the mean "value of the Discover card" to customers are significantly above 3.5. (5 points)
   2. Is the likelihood of a person keeping the card related significantly more to the value they have for the card or to their satisfaction with the card? Is the likelihood of a person recommending the card related more to its value or to the satisfaction perceived by the customer? (10 points)
   3. Is there a significant difference between how consumer’s rate courtesy and friendliness of a customer service agent?  Is there a significant difference between how consumers perceive professionalism and efficiency of handling the customer service call?  Finally, is there a significant difference between the customer’s ratings of the rep’s concern for her needs and the reps’ ability to make the customer feel important?  Does it make sense to measure these three questions using two survey items each? (10 points)

(2) Question : Is there a significant difference between how consumers perceive professionalism (q5i) and efficiency of handling the customer service call (q5b)?

(3) Question : is there a significant difference between the customer’s ratings of the rep’s concern for her needs (q5d) and the reps’ ability to make the customer feel important (q5k)?

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Solution: The downloadable solution consists of 11 pages, 1151 words.
Deliverable: Word Document