A psychologist working in advertising was interested in investigating the relationship between gender, occupation, and newspaper read. Male and female respondents to a survey were asked which of the following daily newspapers they read on a regular basis:

1. Daily Mirror
2. Sun
3. Daily Mail
4. Daily Express
5. Times
6. Telegraph
7. Guardian
8. No newspaper read on a regular basis (None).

Newspapers 1-4 are in a tabloid format, whilst newspapers 5-7 are broadsheet.

The Daily Mirror and the Guardian are generally considered to be politically left-of-centre; The Sun, the Daily Mail, the Daily Express and The Telegraph are politically right-of-centre; and The Times lies politically somewhere between the Guardian and the Telegraph.

The data are in an Excel file called "Gender, Occupation, Newspaper". This three-way table gives the numbers of people, classified by occupation and gender, who claimed to regularly read the listed newspapers. If they did not read a newspaper on a regular basis they were entered into the ‘None’ column.

Combine Gender and Occupation into a single variable (thus generating a two-way contingency table) and enter the data, using suitable labels, into SPSS.

Undertake a correspondence analysis on the data and determine any patterns that may be present in the relationship between the newspaper and (the combined) gender/occupation variables.

Report all your conclusions and the statistics on which they are based. You should provide a clear and logical report to justify your thoughts. You should conclude with a final section drawing your findings together with an interpretation of the data.

Price: $10.19

Solution: The downloadable solution consists of 5 pages, 519 words and 5 charts.
Deliverable: Word Document