Project

1. Brief Introduction & Key Issues
   Provide a BRIEF (two paragraphs maximum) introduction to the company and the most pressing key issues you believe it is facing. It is often best to identify key issues after you have done the bulk of your analysis. You should plan on identifying 4-6 specific key issues, and frame them as questions (e.g., "Should ACME sell off its publishing unit?"
2. External Analysis, including
   o   Porter’s 5 Forces and
   o   Macroenvironmental analysis (e.g., PEST – political, economic, social, technological)
3. Internal Analysis, including
   o   Assessment of firm’s strengths and weaknesses
   o   Are any of the firm’s resources VRIN and sources of competitive advantage? Are those advantages sustainable? Why or why not?
   o   What do the firm’s financial statements say about its health? Trends? Comparison to competitors? Comparison to past?
4. Analysis of business-level strategy used by the firm, including
   o   Is the firm following a generic strategy (cost/differentiation) in this particular market?
   o   How (if at all) does this strategy influence (or respond to) the competitive and/or cooperative dynamics of the industry? Be sure to include any appropriate quantitative analysis of the advantage this position yields (or fails to yield) over the firm’s competitors.
5. Analysis of the corporate-level strategy of the firm
   o   Identify the businesses the company is in (or is considering entering), how they are related (or unrelated), and whether and how they create additional value in their combination. Be specific and detailed. If it is unclear that value is created, try to assess why the firm might have chosen to enter those businesses.
   o   Identify and analyze the methods of entry the firm has used to enter those businesses (e.g., alliances, acquisitions). Were the methods of entry used (or proposed) the best choice given the firm’s objectives, environment, strengths, weaknesses, and strategy? Be sure to include any appropriate financial analysis to support your assessment.
6. Overall strategy
   o   How, if at all , does the overall strategy relate to strategy as position, strategy as leverage or strategy as opportunity?
7. Recommendations

Recommendations should respond to the key issues of the case, and must be specific and actionable . They must be consistent with the analysis . You should evaluate the impact of each recommendation on the firm’s environment, strengths, weaknesses, and strategy. Do not forget to consider the firm’s financial standing when making recommendations.

Price: $34.79

Solution: The downloadable solution consists of 10 pages, 2479 words and 1 charts.
Deliverable: Word Document