Elasticity Paper - Option 2 Introduction The purpose of this paper is to analyze the demand function for
Elasticity Paper – Option 2
Introduction
The purpose of this paper is to analyze the demand function for of 3-pack units of frozen food, which is represented by the following equation:
\[{{Q}_{D}}=-2,000-100P+15A+25{{P}_{X}}~+10I\]where
Q = Quantity demanded of 3-pack units
P (in cents) = Price of the product
PX (in cents) = Price of leading competitor’s product
I (in dollars) = Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located
A (in dollars) = Monthly advertising expenditures
The main objective of this paper is to compute the elasticity of all the predictors in the demand equation and to gather business conclusions based on the elasticity calculations.
Deliverable: Word Document
