Calling Up Attendance Case

Nashville-based TCS Management Group markets TeleCenter System, software used to forecast staffing needs for reservation centers, order centers, or customer service centers. Using TeleCenter System allows companies to have the correct number of people on duty at any given hour of the day or night, thereby optimizing the delivery of good service while holding costs as low as possible. TCS has an impressive list of customers, including American Express, British Airways, Sears, Amtrak, and Citicorp.

Discussion

1 Build the management-research question hierarchy.

2 Discuss the communication methodology chosen.

3 Develop the preliminary analysis plan.

4 How would you deal with the 16 percent of the sample who were new to the software? 5 Discuss the advantages and concerns of incorporating or closely linking marketing activities with research activities.

Price: $15.26

Solution: The downloadable solution consists of 6 pages, 926 words.
Deliverable: Word Document