In 2006, Visa wanted to move away from its long running television advertising theme of "Visa, i
Question: 85. In 2006, Visa wanted to move away from its long running television advertising theme of "Visa, it's everywhere you want to be." During the Winter Olympics, Visa featured Olympians in commercials with a broader message, including security, check cards, and payment technologies such as contactless processing. One of the first commercials featured snowboarder Lindsey Jacobellis being coached to calm down before a big race by imagining that her Visa Cheek Card got stolen. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." Harris Ad Research Service conducted a study of 903 adults who viewed the new Visa advertisement and reported that 54 indicated that they "like the ad a lot." According to Harris, the proportion of a typical television advertisement receiving the "like the ad a lot" score is 0.21
Use the five-step p-value approach to hypothesis testing and a 0.05 level of significance to try to prove that the new Visa ad is less successful than a typical television advertisement.
Deliverables: Word Document
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