Question: A study was done to test for the effect of vividness of evidence presented on damage awards in a civil trial. Subjects were presented with the facts of a case in which a woman drove over a manhole cover while exiting a bank parking lot. The cover became dislodged and struck the underside of the vehicle. The impact ruptured the gas tank of the vehicle and it burst into flames killing the driver. Subjects read one of 3 versions of the case: text only, text with color photos of the burned out vehicle or text with computer animation of the accident, and were asked to give a dollar amount that they thought the victim’s spouse should receive in damages. The hypothesis that method of presentation would affect the amount of money awarded for damages was tested. (10)