Problem: The following data on x = advertising share and y = market share for a particular brand of
Problem: The following data on x = advertising share and y = market share for a particular brand of cigarettes during 10 randomly selected years is from the article "Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect" (Journal of Marketing Research [1984]: 298-308
x |
.103 |
.072 |
.071 |
.077 |
.086 |
.047 |
.060 |
.050 |
.070 |
.052 |
y |
.135 |
.125 |
.120 |
.086 |
.079 |
.076 |
.065 |
.059 |
.051 |
.039 |
a. Calculate the equation of the estimated regression line.
=
b. Use the regression equation to predicted market share when the advertising share is 0.05.
=
Compute r2.
r2 =
c. Calculate a point estimate of .
se =
On how many degrees of freedom is your estimate based?
df =
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Solution: The answer consists of 4 pages
Deliverables: Word Document
Deliverables: Word Document
