Solution) An apple juice manufacturer has developed a new product. The marketing manager has to decide how to


Question: An apple juice manufacturer has developed a new product. The marketing manager has to decide how to market the new product: She can create advertising that emphasizes convenience, quality, or price. To facilitate a decision, she conducts an experiment in three different cities. In one city, she launches the product with advertising stressing the convenience of the product. In the second city, the advertisements emphasize the quality of the product. Advertising the low price of the product is used in the third city. The number of packages sold weekly is recorded for the 20 weeks, and these data are listed below.

City 1 Convenience City 2 Quality City 3 Price
529 804 672
658 630 531
793 774 443
514 717 596
663 679 602
719 604 502
711 620 659
606 697 689
461 706 675
529 615 512
498 492 691
663 719 733
604 787 698
495 699 776
485 572 561
557 523 572
353 584 469
557 634 581
542 580 679
614 624 532

a. Use Minitab to determine if difference exists in the mean sales for these three cities (i.e., advertising different features of the product). Test at the 0.05 significance level.

b. If you reject Ho in part (a), then perform a test after ANOVA to determine which mean(s) are different (Keep overall significance level at 0.05).

Price: $2.99
See Solution: The answer consists of 6 pages
Deliverables: Word Document

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