Question: A local restaurant was established five years ago. It features a unique recipe for chicken. The facility is homey, with relaxed and friendly service. Business has been good during the past two years, for both lunch and dinner. Customers normally wait about 10 minutes to be served, although complaints about service delays have increased. The restaurant owner is currently considering whether to expand the current facility or open a similar restaurant in a new neighborhood, which has been growing rapidly.

a. What types of strategic plans must the owner make?

b. What environmental forces could be at work in both neighborhoods the owner should consider?

c. What are the possible distinctive competencies of this restaurant?