Question: Honda is considering offering a $2,000 rebate on its minivans, lowering the vehicle price from $30,000 to $28,000. The market group estimates that this rebate will increase sales over the year from 40,000 to 55,000 vehicles. Suppose Honda profits margin with the rebates is $6,000 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea?