Question: The Shop-Toys Company is going to introduce one of three new products: a doo-dad, a widget and a thing-a-ma-bob. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table:

Compute the expected value for each decision and select the best one.

a. Develop the opportunity loss table and compute the expected opportunity loss for each product.

b. Determine how much the firm would be willing to pay to a market research firm to gain better information about future market conditions (EVPI).