Question: Two candidates are running against each other for a seat on the city commission. You would like to obtain a valid measurement of which candidate has more pre-election support among the residents of your neighborhood. Your operational measure: Obtain a precise count of the yard signs supporting each candidate. The candidate with a greater number of yard signs will be measured as having greater pre—election support than the candidate having fewer yard signs.

1. This measurement strategy has low face validity. Describe two reasons why the measurement strategy will not produce a valid measurement of residents’ pre-election support for the candidates.
2. Putting your yard-sign counting days behind you, you resolve to develop a more valid measurement of pre—election support for the candidates. (i) Describe a measurement strategy that would produce a valid measure of pre-election support for candidates running for election. (ii) Describe how you would establish the construct validity of your measurement.

Price: $2.99

Solution: The downloadable solution consists of 1 pages
Deliverable: Word Document