[Solution] E*Trade Group was a pioneer in the online trading of securities. It had the largest volume of Internet trades in 1996, but it was handicapped
Question: E*Trade Group was a pioneer in the online trading of securities. It had the largest volume of Internet trades in 1996, but it was handicapped by several problems – just at a time when established brokerage firms like Charles Schwab were also entering Internet trading. What competitive strategy is E*Trade following? Does E*Trade have a sustainable competitive advantage? What should E*Trade Group do, if it wants to continue competing successfully as an online securities trader in the future? Please explain and discuss. [30 points]
Deliverable: Word Document 