Solution: A social researcher believes the color red causes men’s attraction to women to increase as well as women’s attraction to men. The color does
Question: A social researcher believes the color red causes men’s attraction to women to increase as well as women’s attraction to men. The color does not appear to have an effect on same sex attractions. A study was conducted in which photographs of male and female subjects in red and white were shown to participants. They were asked to rate attractiveness of each photograph.
| Female | Male | |
| White | 5 | 3 |
| 6 | 5 | |
| 5 | 4 | |
| 3 | 3 | |
| 4 | 6 | |
| 5 | 6 | |
| 3 | 4 | |
| 5 | 6 | |
| 6 | 6 | |
| 3 | 4 | |
| Red | 7 | 7 |
| 7 | 8 | |
| 5 | 4 | |
| 5 | 6 | |
| 9 | 9 | |
| 10 | 6 | |
| 8 | 9 | |
| 10 | 10 | |
| 4 | 5 | |
| 6 | 6 |
Use the above information from the study to evaluate the main effects and the interaction at a level of significance of 0.05. Describe the effects of color on the judgments of males and females. (Adapted from Statistics for the Behavioral Sciences by Frederick J Gravetter and Larry B. Wallnau (9 th edition), 2013, Wadsworth Cengage Learning)
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