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(All Steps) . Sam Malone is a regional media consultant for Beacon Hill Images, Inc., a Boston-area marketing firm. Malone has gathered the following data

Question: . Sam Malone is a regional media consultant for Beacon Hill Images, Inc., a Boston-area marketing firm. Malone has gathered the following data on weekly advertising media expenditures and gross sales for a major client. Bull & Finch Pub.

Gross Sales Following Promotion in the following Media:

Advertising
Expenditure Newspaper Radio Television
$0 $10,000 $10,000 $10,000
100 12,000 14,000 13,000
200 13,800 17,600 15,600
300 15,400 20,200 18,000
400 16,600 22,000 18,600
500 17,200 22,400 18,800
  1. Complete the following table showing marginal sales following promotion in each media:
    Advertising Expenditure Newspaper Sales Marginal Sales per $100 Radio Sales Marginal Sales per $100 Television Sales Marginal Sales per $100
    $0 $10,000 $10,000 $10,000
    100 $12,000 $14,000 13,000
    200 $13,800 $17,600 15,600
    300 $15,400 $20,200 18,000
    400 $16,600 $22,000 18,600
    500 $17,200 $22,400 18,800

    b. If the Bull & Finch Pub has an advertising budget of $500 per week, how should it be spent? (How much should be spent on radio, television and newspaper?)

    c. Calculate Bull & Finch Pubs’ maximum weekly sales.
    Price: $2.99
    Solution: The downloadable solution consists of 2 pages
    Deliverable: Word Document


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