(Step-by-Step) You run a movie theater in a small town with only ten people. These ten individuals have willingness-to-pay values of $1, $2, $3, $4, $5, $6, $7,


Question: You run a movie theater in a small town with only ten people. These ten individuals have willingness-to-pay values of {$1, $2, $3, $4, $5, $6, $7, $8, $9, $10}. Your only cost is a $2.50 fee that you must pay to the film distributor for every ticket you sell. Your marginal cost is, therefore, $2.50.

  1. What is the profit-maximizing uniform price (i.e. no price discrimination)? How much profit do you earn at this price level?
  2. Suppose that you learn that all of those with low values of {$1, $2, $3, $4, $5} are senior citizens, thereby allowing you to employ a direct price discrimination strategy based on consumer age. What prices should you charge to seniors and non-seniors? How much profit do you earn using this pricing strategy?

Price: $2.99
Solution: The downloadable solution consists of 3 pages
Deliverable: Word Document

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