Question: A manager of a large chain of nationwide sporting goods stores would like to know which of the following factors has the strongest link to sales: Age (median age of customer base in years), HS (percentage of customer base with a high school diploma), College (percentage of customer base with a high school diploma), Growth (annual population growth rate of customer base over the past 10 years), and Income (Median family income of customer base in dollars). Looking at the file WK3_X1.xls what do you conclude? The data stored in the file WK3_X1.xls are the monthly sales totals from a random sample of 38 stores in the franchise. All stores in the franchise and thus within the sample, are approximately the same size and carry the same merchandise. The county, or in some cases the counties in which the store draws the majority of its customers is referred to here as the customer base. For each of the 38 stores, demographic information about the customer base is provided. The data are real, but the name of the franchise is not used, at the request of the company.

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