Question: Discussion Topic-4: Marketing Research and Social Media

Topic 2: WEB & Social media is defined as low-cost tools used to combine technology and social interaction with the use of words.  Companies and business entrepreneurs use this technological avenue to promote brands and products, to post corporate materials, and to connect users to a business home page through hyperlinks. Examples of social media used in marketing include Facebook, Google +, Pintrest, Twitter, LinkedIn, YouTube, FourSquare, Reddit, Instagram, Snapchat, Yelp, etc.

·      In what ways might you create compelling social media marketing content and what sites would you use?

·      What are the evolving rules and best practices of social media among small business communities, especially related to healthcare?

·      How could your web & social media be kept current?

Useful links & references:

· Understanding the Role of Social Media in Marketing (Links to an external site.)

· Managing Your Personal and Professional Online Profiles  (Links to an external site.)

· Internet Marketing Strategies and Techniques

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