(All Steps) A country club wants to exam the effects of a new marketing campaign that attempts to get more people within the community to become members.
Question: A country club wants to exam the effects of a new marketing campaign that attempts to get more people within the community to become members. In many communities, when people buy a house in the area, they receive a "Welcome Wagon" gift basket containing coupons to local restaurants. The idea of the marketing campaign is to include a free two month membership to the country club in the gift basket with the hope that once "new" residents try the country club then at least a certain proportion will want to become real members. In a sample of 150 new residents who received the coupon for the two month free membership, there were 40 people who actually took advantage of the free two month membership.
- One member of the Club’s Executive Council believes that at least 25% of the people who receive the coupons for the free membership will use the coupon. Conduct a hypothesis test to test the club member’s belief (using the 10% level of significance)
- What is the p-value? (5)
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