Question: Consider the quarterly sales data for Worthington Kilbourne Health Club shown here:

Quarter

Year 1 2 3 4 Total Sales

1 4 2 1 5 12

2 6 4 4 14 28

3 10 3 5 16 34

4 12 9 7 22 50

5 18 10 13 35 76

a.) Develop a four-period moving average model and compute MAD, MAPE, and MSE for your forecasts

b.) Find a good value for α for a single exponential smoothing model and compare your results to part (a).

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Solution: The downloadable solution consists of 3 pages
Deliverable: Word Document