Market researchers would like to know if customers prefer a well-known brand over a generic brand of
Question: Market researchers would like to know if customers prefer a well-known brand over a generic brand of soft drink. They give a large sample of people the two drinks to takes in a random order and ask them which one tastes better. They find that 70% of people say the branded one and researchers compute a p-vale of .02. Interpret this number.
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Type of Deliverable: Word Document
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