Question: Researchers want to know if a randomly selected group of males or females prefer Pepsi over Coke. The researcher believes there will a difference but is not sure how the groups will differ. The data is as follows:

1. What is the IV and scale of measurement?
2. What is the DV and scale of measurement?
3. How many levels are there of the IV and DV applicable?
4. Are you making a one tailed or two tailed hypothesis?
5. What is the null hypothesis?
6. What is the alternative hypothesis?
7. What is the appropriate statistical test to run?
8. What is the value of the statistic?
9. Would you reject or retain your null hypothesis?
10. What type of error might you have made?

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