Question: Real estate

A real estate company wants to promote a new development through a advertising campaign.

For this, it has 5 types of advertisements: advertisements in local television at noon (tvm), local television ads at night (tvn), ads in local newspaper (per), ads in local Sunday supplement (sup)

and announcements on local radio in the morning (rad).

The company has gathered data about the number of potential customers to which each type of

ad and the cost of each ad in euros. In addition, a assessment of the quality that each advertisement has according to the medium in which exposes, on a scale of 0 to 100 (0 null, 100 excellent).

The data is collected in the next table:

The maximum number of ads that can be issued is 15, 10, 25, 4 and 30 of tvm, tvn, per, sup and rad, respectively. The real estate, advised by a advertising agency, decides to use at least 10 ads on television, reach at least 50000 potential customers.

Do not spend more than 18,000 euros in television commercials and if advertisements are made in the newspaper then do not Make announcements on television at night.

The maximum budget for Advertising campaign is 30000 euros.

Model and solve, using PL.

how you should plan the campaign if you want to maximize the quality of the Exhibition of all the ads of the advertising campaign.

Price: $2.99

Solution: The downloadable solution consists of 3 pages
Deliverable: Word Document