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[Solution Library] Negative appeal is recognized as an effective method of persuasion in advertising. A study in The Journal of Advertising reported the

Question: Negative appeal is recognized as an effective method of persuasion in advertising. A study in The Journal of Advertising reported the results of a content analysis of guilt and fear advertisements in 24 magazines. The number of ads with guilt and fear appeals that appeared in selected magazine types follows.

Use the chi-square test of independence with a .01 level of significance to analyze the data. What is your conclusion?

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Solution: The downloadable solution consists of 2 pages
Deliverable: Word Document


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