[See] Monopolistic Competition. Gray Computer, Inc. located in Colorado Springs, Colorado, is a privately held producer of high-speed electronic computers
Question: Monopolistic Competition. Gray Computer, Inc. located in Colorado Springs, Colorado, is a privately held producer of high-speed electronic computers with immense storage capacity and computing capability. Although Gray's market is restricted to industrial users and a few large government agencies (e.g. Department of Health, NASA, and National Weather Service), the company has profitably exploited its market niche. Suppose a potential entrant into the market for supercomputers has asked you to evaluate the short- and long. run potential of this market. The following market demand and cost information has been developed:
\[\begin{aligned} P &=\\( 54-\\) 1.5 Q \\ M R &=\partial T R / \partial Q=\$ 54-\$ 3 Q \\ T C &=\$ 200+\$ 6 Q+\$ 0.5 Q^{2} \\ M C &=\partial T C / \partial Q=\$ 6+\$ 1 Q \end{aligned}\]
where \(P\) is price, \(Q\) is units measured by the number of supercomputers, MR is marginal revenue, TC is total costs including a normal rate of return, MC is marginal cost, and all figures are in millions of dollars.
- Assume that these demand and cost data are descriptive of Gray's historical experience. Calculate output, price, and economic profits earned by Gray Computer as a manopolist. What is the point price elasticity of demand at this output level?
- Calculate the range within which a long-run equilibrium price-output combination would be found for individual firms if entry eliminated Gray's economic profits. (Note: Assume that the cost function is unchanged and thal the high-price/low-output solution results from a parallel shift in the demand curve while the low-price/high-output solution results from a competitive equilibrium.)
- Assume that the point price elasticity of demand calculated in part A is a good estimate of the relevant are price elasticity. What is the potential overall market size for supercomputers?
- If no other near term entrants are anficipated, should your company enter the market for supercompulers? Why or why not?
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