[Solution] In 1993 Mattel proposed acquiring Fisher-Price for $1.2 billion. In the toy industry, Mattel is a major player with 11 percent of the market. Fisher-Price
Question: In 1993 Mattel proposed acquiring Fisher-Price for $1.2 billion. In the toy industry, Mattel is a major player with 11 percent of the market. Fisher-Price has 4 percent. The other two large firms are Tyco, with a 5 percent share, and Hasbro, with a 15 percent share. In the infant/preschool toy market, Mattel has an 8 percent share and Fisher-Price has a 27 percent share, the largest. The other two large firms are Hasbro, with a 25 percent share, and Rubbermaid, with a 12 percent share.
- What are the approximate Herfindahl and four-firm concentration ratios for these firms in each industry?
- If you were Mattel’s economist, which industry definition would you suggest using in court if you were challenged by the government? Why?
- Give an argument why the merger might decrease competition.
- Given an argument why the merger might increase competition.
Deliverable: Word Document 