(All Steps) Marketing: Age. What is the age distribution of promotion-sensitive shoppers? A supermarket super shopper is defined as a shopper for whom at


Question: Marketing: Age. What is the age distribution of promotion-sensitive shoppers? A supermarket super shopper is defined as a shopper for whom at least 70% of the items purchased were on sale or purchased with a The following table is based on information taken from Trends in the United States (Food Marketing Institute, Washington, D.C.)

Age range, years 18-28 29-39 40-50 51-61 62 and over
Midpoint x 23 34 45 56 67
Percent of
super shoppers
7% 44% 24% 14% 11%

For the 62 and over age group, use the midpoint 67 years.

  1. Using the age midpoints x and the percentages of super shoppers, do we have a valid probability distribution? Explain.
  2. Use a histogram to graph the probability distribution of part (a).
  3. Compute the expected age p. of a super shopper.
    Age range, years Midpoint x Percent of super shoppers x *p (X-Xbar) 2
    18-28 23 7% 1.610 26.83635
    29-39 34 44% 14.960 32.39122
    40-50 45 24% 10.800 1.405536
    51-61 56 14% 7.840 25.2135
    62 and over 67 11% 7.370 65.597
    Sum 100% 42.580 151.444

    Hence, the mean is \(\mu =42.58\)
  4. Compute the standard deviation o- for ages of super shoppers.

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