Question: Katie Reynolds owns two exclusive women’s clothing stores in Miami.  In her plan to expand to a third location, she has narrowed her decision to three sites – one in a downtown office building, one in a shopping mall, and one in an old Victorian house in the suburban area of Coral Gables.  She feels that rent is absolutely the most important factor to be considered, although the walk in traffic is 90% as important as rent.  Further, the more distant the new store is from her two existing stores, the better.  She weights this factor to be 80% as important as walk in traffic.  Katie developed the table below, in which she graded each site from A to D, with A being the best.  Which site is preferable?

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