Question: An interesting marketing research effort has recently been reported, which incorporates within the variables that predict consumer satisfaction from a product not only attributes of the product itself but also characteristics of the consumer who buys the product. In particular, a regression model was developed, and found successful, regressing consumer satisfaction S on a consumer’s materialism M measured on a psychologically devised scale. For satisfaction with the purchase of sunglasses, the estimate of beta, the slope of S and the respect to M , was b = -2.20. The reported t statistic was -2.53. The sample size was n=54. Is this regression statistically significant? Explain the findings.

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