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(See Solution) Forecasting Attendance at SWU Football Games Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000

Question: Forecasting Attendance at SWU Football Games

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents.

……

SWU’s president, Dr. Marty Starr, decided it was time for his vice president of development to forecast when the existing stadium would "max out". He also sought a revenue projection, assuming an average ticket price of $20 in 2008 and a 5% increase each year in future prices.

Questions:

Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2009.

What revenues are to be expected in 2008 and 2004?

Discuss the school’s options.

Southwestern university Football Game Attendance, 2002-2007
2002 2003 2004
GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENTS
1 34,200 Baylor 36,100 Oklahoma 35,900 TCU
2* 39,800 Texas 40,200 Nebraska 46,500 Texas Tech
3 38,200 LSU 39,100 UCLA 43,100 Alaska
4** 26,900 Arkansas 25,300 Nevada 27,900 Arizona
5 35,100 USC 36,200 Ohio State 39,200 Rice
2005 2006 2007
GAME ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENTS
1 41,900 Arkansas 42,500 Indiana 46,900 LSU
2* 46,100 Missouri 48,200 North Texas 50,100 Texas
3 43,900 Florida 44,200 Texas A&M 45,900 Prairie view A&M
4** 30,100 Miami 33,900 Southern 36,300 Montana
5 40,500 Duke 47,800 Oklahoma 49,900 Arizona State
*Homecoming games.
**During the fourth week of each season, Stephenvile hosted a hugely popular southwestern crafts
festival. This event brought tens of thousands of tourists to the town, especially on weekends,
and had an obvious negative impact on game attendance.

Price: $2.99
Solution: The downloadable solution consists of 5 pages
Deliverable: Word Document


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