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[Solution Library] Although Ken Brown (discussed in Problem 3-16) is the principal owner of Brown Oil, his brother Bob is credited with making the company a

Question: Although Ken Brown (discussed in Problem 3-16) is the principal owner of Brown Oil, his brother Bob is credited with making the company a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry. Given the information from Problem 3-16, it is likely that Bob will arrive at a different decision. What decision criterion should Bob use, and what alternative will he select?

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