Strategic Analysis of Best Buy and Tiger Direct

BEST BUY

Introduction

Best Buy, founded in 1966 as an audio specialty store, is now the largest multi-channel retailer of consumer electronics in the world. The chain operates stores throughout the United States, Mexico, Canada, and China, and Puerto Rico, with over 1 billion website visitors and 600 million store visitors yearly. The company’s website states that, "Since our early days as Sound of Music , Best Buy has provided customers with outstanding choice, knowledgeable advice and unmatched support for their technology needs (About Best Buy, 2013)," and. presents its Customer Promise, which is to deliver: "1. The latest devices and services — all in one place; 2. Knowledgeable, impartial advice; 3. Competitive prices; 4. The ability to shop when and where you want; 5. To support you for the life of your products (About Best Buy, 2013)." The company’s self-stated goal is to be the authority preferred by customers to supply all their technology needs (About Best Buy, 2013).

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