Managing During Recession Introduction Company ABC is a technology company located in Texas, United States,
Managing During Recession
Introduction
Company ABC is a technology company located in Texas, United States, that specializes in novelty gadgets. ABC has had some hits in the past, but the market of technology gadget tends to be short lived, due to the fact that the novelty wears out relatively fast, so then ABC needs to keep coming up with new products and ideas to keep its competitive edge and remain profitable.
This time, ABC thinks that they have found a great idea that can prove to be very profitable because no one has already thought of it in 2011. ABC wants to produce a drone that is controlled using an Ipad or android tablet. The product will be called the Dronepad and it will consist of a remote flying device (the drone itself) and a device that will connect to the tablet to detect the movements of the user and to control the drone via radio frequencies. The drone will have a mini 12MP camera, with a 16GB micro USB card, that will allow the Dronepad to record video when flying. ABC believes that the Dronepad has an excellent potential for commercial success, especially considering the increase interest for drones and similar technological gadgets in the U.S and Europe. in the last few years.
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