Managerial Report:

1. Develop a model that will allow Applecore to maximize the number of customers reached for a budget of $10,000 for one week of promotion.
2. Solve the model. What is the maximum number of customers reached for the $10,000 budget?
3. Perform a sensitivity analysis on the budget for values from $5,000 to $35,000 in increments of $5,000. Construct a graph of percentage reach versus budget. Is the additional increase in percentage reach monotonically decreasing as the budget allocation increases? Why or why not? What is your recommended budget? Explain

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Solution: The downloadable solution consists of 3 pages, 387 words and 2 charts.
Deliverable: Word Document