Management

Theoretical perspectives and examples drawn from contemporary business should be used to support your answers.

Question 1

1. Explain the five elements of porter’s competitive analysis. 15 Marks
2. Apply each element of porter’s competitive analysis to the UK airline industry. 35 Marks

Question 2

1. Explain what is meant by the term Corporate Social Responsibility (CSR). 10 Marks
2. Using examples, examine the influence that stake holders can have on the success of an organisation. 20 Marks
3. Give a detailed description of two recent examples of organizations which have faced criticism for having poor CSR. 20 Marks

Economics

Q1 . What is opportunity cost? Describe some of the opportunity costs when you decide to do the following:11 Marks

1. Attend college instead of taking a job.
2. Ride a bus instead of driving your car.

Q2 . Define price elasticity of demand . Explain how you will use it to define ‘inferior good’?

Give two examples of an inferior good. 11 Marks

Q3 . Define what the multiplier is. Which is more effective, tax multiplier or Government expenditure multiplier? Explain your answer. 11 Marks

Q4 . Explain the differences between demand pull and cost push inflation. 11 Marks

Q5 . Identify the key factors causing a change in the demand for currency. 11 Marks

Q6 . Thames Water PLC is the only company supplying water in the South East of UK, operating in fourteen counties. It offers water and wastewater services, supplying around 2600 million litres of tap water to 9 million customers and removing and treating more than 4 billion litres of sewage for 15 million customers.

With reference to appropriate diagrams, Answer only ONE of the two questions:

1. Explain the factors that affect the demand for water services. Discuss the ‘’price elasticity of demand ‘’ for this service: is it elastic or inelastic? Justify your answer.
2. Identify the market structure that best explains this market. Considering water services have strong economies of scale, would it be more or less beneficial to have more than one company supplying these services in the South East.

22 Marks

Q7 . It seems that Britain is recovering from the economic crisis. It is thought that UK’s GDP will grow by 2.7% in 2015. However, budget surplus will only be achieved by 2018.

With reference to appropriate diagrams answer ONE of the two questions:

1. Explain how businesses in UK might be affected by this economic growth.
2. explain what a budget surplus is and how British government could achieve that situation.

Price: $29.52

Solution: The downloadable solution consists of 10 pages, 1952 words and 1 charts.
Deliverable: Word Document