In its continuing study of the home delivery subscription solicitation process, a marketing department


In its continuing study of the home delivery subscription solicitation process, a marketing department team (at the Springfield Herald) wants to test the effects of two types of structured sales presentations ( personal formal and personal informal ) and the number of hours spent on telemarketing on the number of new subscriptions.  For the past several months, the staff has recorded this data, which can be found here:   they can be opened in Minitab

http://www.prenhall.com/HeraldCase/EffectsData.mtm

Analyze these data and develop a statistical model to predict the number of new subscriptions for a week based on the number of hours spent on telemarketing and the sales presentation type.  Write a brief report giving detailed findings concerning the regression model used.  (The report should be just one or two paragraphs long)

Price: $7.41
Solution: The downloadable solution consists of 4 pages, 341 words and 2 charts.
Deliverable: Word Document


log in to your account

Don't have a membership account?
REGISTER

reset password

Back to
log in

sign up

Back to
log in