In its continuing study of the home delivery subscription solicitation process, a marketing department
In its continuing study of the home delivery subscription solicitation process, a marketing department team (at the Springfield Herald) wants to test the effects of two types of structured sales presentations ( personal formal and personal informal ) and the number of hours spent on telemarketing on the number of new subscriptions. For the past several months, the staff has recorded this data, which can be found here: they can be opened in Minitab
http://www.prenhall.com/HeraldCase/EffectsData.mtm
Analyze these data and develop a statistical model to predict the number of new subscriptions for a week based on the number of hours spent on telemarketing and the sales presentation type. Write a brief report giving detailed findings concerning the regression model used. (The report should be just one or two paragraphs long)
Deliverable: Word Document
