Case Problem - Motion Picture Industry The motion picture industry is a competitive business. More than
Case Problem – Motion Picture Industry
The motion picture industry is a competitive business. More than 50 studios produce a total of 300 to 400 new motion pictures each year, and the financial success of each motion picture varies considerably. The opening weekend gross sales, the total gross sales, the number of theaters the movie was shown in, and the number of weeks the motion picture was in the top 60 for gross sales are common variables used to measure the success of a motion picture. Data collected for a sample of 100 motion pictures produced in 2005 are contained in the file named Movies. Table 3.15 shows the data for the first 10 motion pictures in the file.
| Motion Picture | Opening Gross | Total Gross | Number of Theaters | Weeks in Top 60 |
| Coach Carter | 29.17 | 67.25 | 2,574 | 16 |
| Ladies in Lavender | 0.15 | 6.65 | 119 | 22 |
| Batman Begins | 48.75 | 205.28 | 3,858 | 18 |
| Unleashed | 10.90 | 24.47 | 1,962 | 8 |
| Pretty Persuasion | 0.06 | 0.23 | 24 | 4 |
| Fever Pitch | 12.40 | 42.01 | 3,275 | 14 |
| Harry Potter and the Goblet of Fire | 102.69 | 287.18 | 3,858 | 13 |
| Monster-in-Law | 23.11 | 82.89 | 3,424 | 16 |
| White Noise | 24.11 | 55.85 | 2,279 | 7 |
| Mr. and Mrs. Smith | 50.34 | 186.22 | 3,451 | 21 |
Managerial Report
Use the numerical methods of descriptive statistics presented in this chapter to learn how these variables contribute to the success of a motion picture. Include the following in your report.
- Descriptive statistics for each of the four variables along with a discussion of what the descriptive statistics tell us about the motion picture industry.
- What motion pictures, if any, should be considered high-performance outliers? Explain.
- Descriptive statistics showing the relationship between total gross sales and each of the other variables. Discuss.
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