An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,


  1. (50 points)
    An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
    Medium Cost Per Ad # Reached Exposure Quality
    TV 500 10000 30
    Radio 200 3000 40
    Newspaper 400 5000 25

    If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.
  2. (50 points)

Tots Toys makes a plastic tricycle that is composed of three major components: a handlebar-front wheel-pedal assembly, a seat and frame unit, and rear wheels. The company has orders for 12,000 of these trikes.

As indicated in the table below, the company obviously does not have the resources available to manufacture everything needed for the completion of 12000 tricycles, so it has arranged to purchase additional components, as necessary. Develop a linear programming model to tell the company how many of each component should be manufactured and how many should be purchased in order to provide 12000 fully completed tricycles at the minimum cost.

Price: $6.08
Solution: The downloadable solution consists of 3 pages, 308 words and 1 charts.
Deliverable: Word Document


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