HATCO Case Analysis

Introduction

The main objective of this analysis is predicting the level of business (Usage Level) based on the following independent variables:

1. Delivery Speed – amount of time it takes to deliver the product once the order is confirmed
2. Price Level – perceived level of price charged by product suppliers
3. Price Flexibility – perceived willingness of HATCO reps to negotiate price on all types of purchases
4. Manufacturing Image – overall image of the manufacturer or supplier
5. Overall Service – overall level of service necessary for maintaining a satisfactory relationship between supplier and purchase
6. Sales Force Image – overall image of the manufacturer’s sales force
7. Product Quality – perceived level of quality of a particular product
8. Size of Firm – size relative to others in this market (0=small; 1=large)

Price: $18.4

Solution: The downloadable solution consists of 11 pages, 740 words and 9 charts.
Deliverable: Word Document